Start from what the brand publishes about itself
What That’s A Awful Lot Of Cough Syrup publishes is a narrow set of specifics: fixed price levels, a catalogue of 154 named products, fabric weights on its core styles, a signature yellow woven label and Los Angeles production. Knowing what the real thing says about itself is what makes counterfeits easiest to catch. Matching all five is expensive, which is why copies almost never manage it. Desto Dubb has posted publicly about fakes in a video on his verified Facebook page, so the brand is aware of the problem. Nothing that follows needs special equipment or a paid authentication service. It is a Desto Dubb’s Awful Lot of Cough Syrup reading exercise, done calmly, before money changes hands.
Six checks, in the order that settles it fastest
In under a minute most questions answer themselves, provided you work through these in sequence. The first two checks can be done from a listing alone, without touching the garment. What the next three need is the piece in hand or a clear set of photographs. The last one is about where the piece is coming from, which is often the most telling signal of all. One failed check does not settle it; it is a reason to slow down. Two or more, and you are almost certainly not looking at the real garment.
1. The price check
Core prices at the brand’s own store as of September 2026 are about $150 for a tee and about $200 for a hoodie or sweatpants, and these change over time. Copycat listings for those same styles sit far lower, commonly between $45 and $95. A gap like that is not a sale: it is a different product. The brand does hold genuine markdowns, so a single discounted item proves nothing on its own. Telling is a whole catalogue of cough syrup shirts and hoodies priced at a third of retail. Not one $45 tee carrying this wordmark came from the brand.
2. The name test
A name that appears in the brand’s own 154-product catalogue belongs to every genuine piece. Names seen on copycat listings, including a Breakfast Of Champions Tee and a Skeleton Hoodie Black, appear nowhere in that catalogue. Real names run to recognisable patterns: the Classic Cough Syrup T-Shirt and Hoodie, the Double Cup Cargo Shorts, the Awful Lot Of Stincs capsule, and medical or horror references such as Big Pharma, Drankenstein and King Of The Kill. Chasing a particular awful lot of cough syrup hoodie? Search the exact product name against the live catalogue before paying. A name that does not exist is the cleanest evidence available. The whole check takes about thirty seconds.
3. The weight test
Those numbers are expensive to replicate, and the brand publishes weights on its core styles. The Dickies pieces run 65% cotton and 35% polyester, and the boxers are 95% cotton and 5% elastane. What is published is Classic tees at 6.5 oz 100% organic cotton, the Classic Hoodie at 16 oz 100% organic cotton, the Classic Sweatpants at 14 oz fleece of 80% cotton and 20% recycled polyester, and the Double Cup Cargo Shorts at 14 oz denim. Only vague words such as premium heavyweight, or a figure that contradicts these, are worth pausing on. Silence on a pair of socks means nothing, because many accessories carry no published weight at all. A 16 oz hoodie in the hand is unmistakably dense and stiff when new.
4. The label test
Named in product copy garment after garment, the yellow woven label is the most consistent marker across the line. The hem is where it sits on tees; on the Classic Hoodie, at the wearer’s bottom left. Where a woven label belongs, a printed or heat-pressed tag is a serious warning sign, as is a label in the wrong shade of yellow or in the wrong position. Look for visible threads and a dense, even weave on a woven label, stitched flat and square to the seam. Other pieces carry their own hardware: a custom leather patch on the denim shorts, a logo woven waistband on the boxers. The stitching that holds the label is worth as close a look as the label itself.
5. The graphics check
Most pieces lead with the wordmark, usually as a jumbo screen print across front and back. Spelling is the detail most copies get wrong. With «A», not «An», is how the brand writes it, and that is deliberate and is how the trademark is registered. People type thats a awful lot of cough syrup into a search box without the apostrophe, which is fine, but a garment printed with «An» is not carrying the brand’s wordmark. Past the spelling, look at print registration, edge crispness and whether the ink has cracked before the garment has been worn. Black and yellow are the brand’s signature colours, and some lighter tees use water-based prints that sit soft in the fabric by design.
6. The seller check
Buy safest from the brand’s own online store or one of its confirmed physical shops: 7669 Melrose Ave and 312 W 5th St in Los Angeles, and 5410 Almeda Rd in Houston. Since opening hours and trading status change, confirm before travelling. Elsewhere, a few patterns keep recurring among the copies. Advertising elaborate authentication procedures is a habit of theirs, and the brand’s own store never claims them. They seldom connect to the brand’s social accounts, and their contact addresses often match no location the brand has ever used. Since the real store regularly sells through a large share of its size variants, a full catalogue of alocs clothing showing every size in stock is itself unusual.
The six checks, side by side
In the table below, everything above is condensed into a form you can scan on a phone. The middle column sets out what the brand itself has published as of September 2026, and the right column describes what the copies tend to do instead. Treat the figures as a snapshot rather than a permanent standard, because prices, stock and product names all change. On its own, none of these signals is conclusive. A convincing forgery would have to match all six at once, which is why they are reliable taken together. The part counterfeiters do not bother with is exactly that.
| The check | What a genuine piece gives you | The warning sign |
|---|---|---|
| Price | Tees about $150, hoodies and sweatpants about $200 | A full catalogue at $45 to $95 |
| Product name | A name from the brand’s 154-product catalogue | Invented names appearing nowhere in it |
| The fabric weight | 6.5 oz tees, 16 oz hoodie, 14 oz fleece and denim | Vague wording, or figures contradicting the published ones |
| The label | Yellow woven label at tee hem or hoodie bottom left | A printed tag, the wrong shade, the wrong placement |
| The graphics | A jumbo screen print; the slogan spelled with «A» | «An» in the slogan, plus soft edges and cracked ink |
| Seller | The brand’s own store, or its Los Angeles and Houston shops | Authentication theatre, no social presence, everything in stock |
Why the copies target That’s A Awful Lot Of Cough Syrup
Three things make any brand attractive to counterfeiters, and this one has all of them. Demand exists among people who have never seen a genuine piece, because the name travelled far beyond the clothing. The price band, which runs from about $150 to $350 across the line, leaves a wide margin for a cheap copy to undercut. A line of text is the core graphic, and that is the easiest thing in the world to screen print onto a blank. Drops sell through and a large share of size variants sits out of stock at any given time, so scarcity adds pressure. That combination drives buyers toward unfamiliar sellers, which is exactly where the copies wait.
If you already own one
It is recoverable, and worth handling methodically rather than quickly. With photographs of the label, the print and the inside seams, run the six checks and write down which ones the piece failed. Because disputes are decided on documentation, keep the listing, the order confirmation and any messages. Start with the seller, with the specific discrepancy, because a clear, factual description resolves a fair number of cases without escalation. The next step, if that goes nowhere, is the platform’s buyer protection or your payment provider’s dispute process, and both run on deadlines, so start early. The brand’s own published policy accepts refund requests within a month of purchase with return shipping paid by the customer, but that applies to its own store and not to a third party. Do not pass the piece on as genuine, and do not take it personally, because convincing copies are designed to pass at a glance.